Images

Obsolescence

Joseph Byford photography

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Commercial Techniques Assignment #3

Commercial Techniques Assignment #3

Another long day in the studio yesterday. This is the digital shot, analogue version to come.

Brief:
A contemporary magazine concerned with healthy living requires a visually strong cover image for their first edition of summer. There is to be strong and significant composition and design, to
reinforce what you are aiming to communicate to the audience. The final image must occupy A4 proportions (as this is the format of the magazine) of a full frame 5×4 transparency. The
subject, food and or beverage, must comprise transparent, translucent and opaque objects associated with ‘healthy living’. The client has left the interpretation of this quite open, but expects a
dynamic and visually engaging image to create impact and move magazines.

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