Tag Archives: joe

So, Im Thinking Black?

Here’s the first bit of progress on my Independent project. The process involves spray painting familiar, organic objects a glossy black before shooting them in studio. This series represents a collection of product shots showing off BLaCKs new range of designer vegetables. The work intendeds to explore the relationship between commercial advertising and individuality.

_DSC9402-Edit-Edit Broccoli Black

The concept was inspired from watching the 2002 Documentary “The Century of the Self”. A fantastic insight into the history of marketing and its relationship to social control. Well recommended to watch it. Here’s a good quote from the third episode (43:00) that relates:

“The answers were then analysed by computers. It revealed that there were underlying patterns about the way people felt about themselves which fitted amongst those categories, and at the top of the hierarchy were a large and growing group which cut across all social classes. The SRI team called them the inner directives. These were people who thought they were not defined by their place in society but by the choices they made themselves. But what SRI discovered was that these people could be defined by the different patterns of behaviour through which they chose to express themselves. Self expression was not infinite, it fell into identifiable types and the SRI team developed a new term for it, Lifestyles. They had managed to categorize the new individualism…It was the beginning of lifestyle marketing”

Tomato
Bread
Capsicum
Pear
Broccoli
Banana

I have a year to complete it so and will be posting all progress to this blog.

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Riddle Me This

Why do YOU think I spray painted three familiar objects, set them up in studio for an hour before shooting them.
Egg Duck and Bulb

Egg Duck and Bulb

 

 

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Turn Around…

The scene from my balcony this evening. Apparently a lunar eclipses is visible over an entire hemisphere. Those two light streaks are from a passing plane.

lunar eclipse

lunar eclipse

Here’s a fun myth about the Luna eclipse I hastily googled to bulk up the post.

“Among the collected myths is a story about a jaguar that attacked and ate the moon. The big cat’s assault explained the rusty or blood-red color that the moon often turned during a total lunar eclipse…

The Inca feared that after it attacked the moon, the jaguar would crash to Earth to eat people, Dearborn says. To prevent that, they would try to drive the predator away by shaking spears at the moon and making a lot of noise, including beating their dogs to make them howl and bark.” (http://news.nationalgeographic.com/news/2014/04/140413-total-lunar-eclipse-myths-space-culture-science/)

In the words of Dixon Bainbridge, “I don’t like to end on a sad note, here’s a song”:

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