Oh the things I do with words.
Part of my continuing series on obsolescence. See more here.
I’ve always found the architecture by Robin Gibson at Brisbane’s Cultural centre a formalist’s dream. For ages now I’ve been wanting to do some sort of shoot here, and last week I was lucky enough to have this chance. One of my creative advertising assignments required me to create a lookbook for a fashion label.
Collaborating with Brisbane based fashion label Beau In The Woods, who provided the garments, the shoot went underway last Monday.
Here’s the first bit of progress on my Independent project. The process involves spray painting familiar, organic objects a glossy black before shooting them in studio. This series represents a collection of product shots showing off BLaCKs new range of designer vegetables. The work intendeds to explore the relationship between commercial advertising and individuality.
The concept was inspired from watching the 2002 Documentary “The Century of the Self”. A fantastic insight into the history of marketing and its relationship to social control. Well recommended to watch it. Here’s a good quote from the third episode (43:00) that relates:
“The answers were then analysed by computers. It revealed that there were underlying patterns about the way people felt about themselves which fitted amongst those categories, and at the top of the hierarchy were a large and growing group which cut across all social classes. The SRI team called them the inner directives. These were people who thought they were not defined by their place in society but by the choices they made themselves. But what SRI discovered was that these people could be defined by the different patterns of behaviour through which they chose to express themselves. Self expression was not infinite, it fell into identifiable types and the SRI team developed a new term for it, Lifestyles. They had managed to categorize the new individualism…It was the beginning of lifestyle marketing”
I have a year to complete it so and will be posting all progress to this blog.
Next on the list is the character portrait. Still sticking with the incongruous theme, I decided a man in a business suit in the middle of a pool was just the ticket. I thought Nic, the nautical model with the nacarat beard, was perfect for the job, and indeed he pulled it off nicely. Owner of Milman Productions, a video production company based in Brisbane, it was nice of him to volunteer to spend some of his time on the other side of the lens.
The strobes I brought along couldn’t compete with the sun, the max sync speed of the D600 1/200th sec wasnt fast enough to cut out the midday rays. All the light was ambient and expertly reflected by my patient friends Mauricio and Keenan.
Think I’ll submit the first one, but not certain. Any suggestions would be much appreciated.
Big thanks to all three of you.Photographer: Joseph Byford Model: Nic Leggat Make Up artist: He wouldn’t say Photography assistants:
Another Creative Studio shoot. Today’s brief asked for a dining scene, the set had to give the appearance of a natural environment.
It also asked for the shot to be done in full frame 5×4 colour transparency. The two official ones taken tonight will be developed tomorrow. These are some digital captures to give a general feel.
“Food and beverage may also be used” – I used only the best; spam, canned peas, mashed potatoes (fresh from the bag) as well as gravy, it too had to be coaxed from its plastic prison.
Big thanks to Peter Frankland, fellow photographer and willing model.
Explored some ideas today for the next Commercial Techniques “Black on Black” assignment. Lots of ideas came to mind, but I settled with this line of thought. I shot this in digital.
The title of the supposed magazine we are shooting for is “Sharp”. I plan to have a triangle obscuring the light coming from the snoot hitting the background. This will split the beam you see now in two. The Bottle should nestle neatly in between the two formed lines. To me it pushes the concept of sharpness.
The concept of “sharpness” has always fascinated me. What does it mean to be sharp. Is it something with less surface area than its opposition, like a piece of paper and a block of butter? No. The edge of a piece of paper could easily buckle before cutting through such a bock. Sharpness must be a combination of minimal surface area and density. This theory works well in most everyday situations; an axe cuts a tree better than a razor blade would, a base ball bat will cut through a dense collection of fog better than a feather would. The razor is sharper but less dense so fails, as does the feather.
Light, however, abides by its own rules, of which I’m learning with the hope of better predicting it in the future.
Il post the progression of the shoot late this week or early next week.
Another long day in the studio yesterday. This is the digital shot, analogue version to come.
A contemporary magazine concerned with healthy living requires a visually strong cover image for their first edition of summer. There is to be strong and significant composition and design, to
reinforce what you are aiming to communicate to the audience. The final image must occupy A4 proportions (as this is the format of the magazine) of a full frame 5×4 transparency. The
subject, food and or beverage, must comprise transparent, translucent and opaque objects associated with ‘healthy living’. The client has left the interpretation of this quite open, but expects a
dynamic and visually engaging image to create impact and move magazines.