Category Archives: Studio

i-BSOLETE

Oh the things I do with words.

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Part of my continuing series on obsolescence. See more here.

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Obsolescence

Joseph Byford photography

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Vintage Homewares

Tonight’s effort. In the same vein as the last post. I’m liking the effect, but not sure if its fascinating enough for a series.

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House Of Cards

It’s been a while since my last impulsive, late night post. So long I had trouble remembering the login password. I’m in now, so before the spontaneity of it all completely diminishes, here it is.

House of Cards - Joseph Byford

The shot is inspired by this guy, Andrew B. Myers , whose work I really do like. Haven’t yet put my finger on why, but I suppose, like all the stuff I’m drawn too, melancholy is the dominant theme.

As a side note, I have recently updated my website. It showcases my professional portfolio as well as some selected personal projects. Check it out.

 

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What’s the Point

“The time has come,” the walrus said, “to talk of many things: Of shoes and ships – and sealing wax – of cabbages and kings”

Familiar objects rendered useless.

Part of the BLäCK series, a work in progress.

 

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So, Im Thinking Black?

Here’s the first bit of progress on my Independent project. The process involves spray painting familiar, organic objects a glossy black before shooting them in studio. This series represents a collection of product shots showing off BLaCKs new range of designer vegetables. The work intendeds to explore the relationship between commercial advertising and individuality.

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The concept was inspired from watching the 2002 Documentary “The Century of the Self”. A fantastic insight into the history of marketing and its relationship to social control. Well recommended to watch it. Here’s a good quote from the third episode (43:00) that relates:

“The answers were then analysed by computers. It revealed that there were underlying patterns about the way people felt about themselves which fitted amongst those categories, and at the top of the hierarchy were a large and growing group which cut across all social classes. The SRI team called them the inner directives. These were people who thought they were not defined by their place in society but by the choices they made themselves. But what SRI discovered was that these people could be defined by the different patterns of behaviour through which they chose to express themselves. Self expression was not infinite, it fell into identifiable types and the SRI team developed a new term for it, Lifestyles. They had managed to categorize the new individualism…It was the beginning of lifestyle marketing”

Tomato
Bread
Capsicum
Pear
Broccoli
Banana

I have a year to complete it so and will be posting all progress to this blog.

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Riddle Me This

Why do YOU think I spray painted three familiar objects, set them up in studio for an hour before shooting them.
Egg Duck and Bulb

Egg Duck and Bulb

 

 

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Vigari Fashion Shoot

This morning I had the pleasure of shoot for Vigari Fashion Boutique, a place for quality women’s fashion online. Based here in Brisbane, the shop itself is also worth a gander.

Here are a few of my favourites.

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