Category Archives: Product

i-BSOLETE

Oh the things I do with words.

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Part of my continuing series on obsolescence. See more here.

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Obsolescence

Joseph Byford photography

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Vintage Homewares

Tonight’s effort. In the same vein as the last post. I’m liking the effect, but not sure if its fascinating enough for a series.

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House Of Cards

It’s been a while since my last impulsive, late night post. So long I had trouble remembering the login password. I’m in now, so before the spontaneity of it all completely diminishes, here it is.

House of Cards - Joseph Byford

The shot is inspired by this guy, Andrew B. Myers , whose work I really do like. Haven’t yet put my finger on why, but I suppose, like all the stuff I’m drawn too, melancholy is the dominant theme.

As a side note, I have recently updated my website. It showcases my professional portfolio as well as some selected personal projects. Check it out.

 

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What’s the Point

“The time has come,” the walrus said, “to talk of many things: Of shoes and ships – and sealing wax – of cabbages and kings”

Familiar objects rendered useless.

Part of the BLäCK series, a work in progress.

 

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So, Im Thinking Black?

Here’s the first bit of progress on my Independent project. The process involves spray painting familiar, organic objects a glossy black before shooting them in studio. This series represents a collection of product shots showing off BLaCKs new range of designer vegetables. The work intendeds to explore the relationship between commercial advertising and individuality.

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The concept was inspired from watching the 2002 Documentary “The Century of the Self”. A fantastic insight into the history of marketing and its relationship to social control. Well recommended to watch it. Here’s a good quote from the third episode (43:00) that relates:

“The answers were then analysed by computers. It revealed that there were underlying patterns about the way people felt about themselves which fitted amongst those categories, and at the top of the hierarchy were a large and growing group which cut across all social classes. The SRI team called them the inner directives. These were people who thought they were not defined by their place in society but by the choices they made themselves. But what SRI discovered was that these people could be defined by the different patterns of behaviour through which they chose to express themselves. Self expression was not infinite, it fell into identifiable types and the SRI team developed a new term for it, Lifestyles. They had managed to categorize the new individualism…It was the beginning of lifestyle marketing”

Tomato
Bread
Capsicum
Pear
Broccoli
Banana

I have a year to complete it so and will be posting all progress to this blog.

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Incongruous Still Life?

Not sure if this is hitting the mark. Thinking of scene is proving to be fridgin hard. This one reminds me of a Black Books eppisode.

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T.V. Dinner

Another Creative Studio shoot. Today’s brief asked for a dining scene, the set had to give the appearance of a natural environment.

It also asked for the shot to be done in full frame 5×4 colour transparency. The two official ones taken tonight will be developed tomorrow. These are some digital captures to give a general feel.

“Food and beverage may also be used” – I used only the best; spam, canned peas, mashed potatoes (fresh from the bag) as well as gravy, it too had to be coaxed from its plastic prison.

Big thanks to Peter Frankland, fellow photographer and willing model.

T.V. Dinner

T.V. Dinner

T.V. Dinner

T.V. Dinner

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San Pellegrino competition

Turned the lounge room into a studio again. It’s still a mess. These were taken to accompany another shot for a San Pellegrino competition.

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Commercial Techniques Assignment #3

Commercial Techniques Assignment #3

Another long day in the studio yesterday. This is the digital shot, analogue version to come.

Brief:
A contemporary magazine concerned with healthy living requires a visually strong cover image for their first edition of summer. There is to be strong and significant composition and design, to
reinforce what you are aiming to communicate to the audience. The final image must occupy A4 proportions (as this is the format of the magazine) of a full frame 5×4 transparency. The
subject, food and or beverage, must comprise transparent, translucent and opaque objects associated with ‘healthy living’. The client has left the interpretation of this quite open, but expects a
dynamic and visually engaging image to create impact and move magazines.

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