Monthly Archives: December 2011

ALDI Toy Story

Product advertising is a field that I aspire to one day work in. Using some colourful, inexpensive toys from an Aldi store I set myself a project, to create an advertising pitch using both photographic and marketing techniques. I tried to evoke a blend of naivety and childish fantasy by using visible strings, improvised clouds and simple crayon backdrop, bringing the child into the advertising storyboard.