It’s been a while since my last impulsive, late night post. So long I had trouble remembering the login password. I’m in now, so before the spontaneity of it all completely diminishes, here it is.
The shot is inspired by this guy, Andrew B. Myers , whose work I really do like. Haven’t yet put my finger on why, but I suppose, like all the stuff I’m drawn too, melancholy is the dominant theme.
As a side note, I have recently updated my website. It showcases my professional portfolio as well as some selected personal projects. Check it out.
I’ve always found the architecture by Robin Gibson at Brisbane’s Cultural centre a formalist’s dream. For ages now I’ve been wanting to do some sort of shoot here, and last week I was lucky enough to have this chance. One of my creative advertising assignments required me to create a lookbook for a fashion label.
Collaborating with Brisbane based fashion label Beau In The Woods, who provided the garments, the shoot went underway last Monday.
Here’s the first bit of progress on my Independent project. The process involves spray painting familiar, organic objects a glossy black before shooting them in studio. This series represents a collection of product shots showing off BLaCKs new range of designer vegetables. The work intendeds to explore the relationship between commercial advertising and individuality.
The concept was inspired from watching the 2002 Documentary “The Century of the Self”. A fantastic insight into the history of marketing and its relationship to social control. Well recommended to watch it. Here’s a good quote from the third episode (43:00) that relates:
“The answers were then analysed by computers. It revealed that there were underlying patterns about the way people felt about themselves which fitted amongst those categories, and at the top of the hierarchy were a large and growing group which cut across all social classes. The SRI team called them the inner directives. These were people who thought they were not defined by their place in society but by the choices they made themselves. But what SRI discovered was that these people could be defined by the different patterns of behaviour through which they chose to express themselves. Self expression was not infinite, it fell into identifiable types and the SRI team developed a new term for it, Lifestyles. They had managed to categorize the new individualism…It was the beginning of lifestyle marketing”
I have a year to complete it so and will be posting all progress to this blog.